ODN Bag Mandate to develop digital content for luxury brand retailer ‘Iconic’

ODN Bag Mandate to develop digital content for luxury brand retailer ‘Iconic’

Iconic, which deals in fashion, innovation and lifestyle categories through its e-commerce platform, along with over 25 stores across cities like Delhi, Gurgaon, Noida, Bangalore, Hyderabad, Ahmedabad, Bhubaneshwar, Jaipur, Jodhpur, Udaipur, Ludhiana, Mumbai and much more., is charged with creating and deploying comprehensive and powerful e-commerce Product Detail Page (PDP) content for Iconic.

ODN (“Open Doors Now”), a leading player in e-commerce and Shop-Now Content™ strategies, announced it has acquired the e-commerce creatives and content mandate for the e-commerce platform “Iconic” in the has been waiting, along with their high-end own brand Iconic and international luxury brands including GANT, True Religion, Just Cavalli, DKNY, Antony Morato, Elle, Lindbergh, Brunn & Stengade and many more.

Iconic, which deals in fashion, innovation and lifestyle categories through its e-commerce platform, along with over 25 stores across cities like Delhi, Gurgaon, Noida, Bangalore, Hyderabad, Ahmedabad, Bhubaneshwar, Jaipur, Jodhpur, Udaipur, Ludhiana, Mumbai and much more., offering an opulent and contemporary shopping experience.

ODN is charged with creating and deploying comprehensive and powerful e-commerce Product Detail Page (PDP) content for Iconic. This includes conceptualizing and executing photoshoots for e-commerce catalogs, creating search-friendly and optimized product descriptions, posting live listings across all online marketplaces, and ensuring consistent content implementation across all channels. The goal is to help Iconic drive more conversions across all e-com platforms. ODN specializes in developing comprehensive PDP content for various e-commerce platforms, along with creating visual elements such as high-quality images and videos, as well as informative and search-friendly written content, all designed to increase conversion by increasing visibility enhance the products and help customers make informed purchasing decisions through the right content. By bringing this expertise to ODN, the primary focus for Iconic will be on producing content that drives conversions.

Narinder Mahajan, CEO and Co-Founder, ODN, said, “At ODN, we strive to deliver content that not only showcases the unique identity of each brand but also focuses on growing their online presence. The strategy for ICONIC will be to maximize sales and engagement through content strategy and commercial content creation.” Iconic AVP of e-commerce and social media, Ujjawal Kothari, said: “ICONIC has always focused on creating a luxurious shopping experience for its customers. ODN’s onboarding will help in the quick go-live of the products and shopping experience for our customers by providing them with accurate, informative and visually appealing content. The transformative online content display will be strategically redesigned to deliver a completely new look that aligns with the brand ethos.”