From board meetings to date nights, get ready to live with love, Bonito’s brand new era

March ushered in a new chapter with Love, Bonito as they celebrated the transformative journey of womanhood with five brand ambassadors, exciting design launches and more.

If you’re a fashion lover, chances are you’ve heard of Singaporean brand Love, Bonito. Founded in 2010, the label has centered its ethos around championing Asian women with contemporary designs, combining form and function with exceptional ease. Fast forward to the present and Love: Bonito is the largest direct-to-consumer women’s clothing brand in Southeast Asia. It’s no wonder they’ve been revamped to celebrate and encapsulate a revolutionary journey, from the brand’s commitment to becoming a point of contact for Asian women to doing away with outdated archetypes.

Founded in 2010 by in-house womenswear label Love, Bonito has become a fashion powerhouse for its female-centric approach and contemporary yet functional designs. Photo courtesy of Love, Bonito

A completely new look

Launching this change is some crucial transformations. Ardent fans can expect a heart-shaped ‘LB’ logo, coupled with a revamped color palette, from the recognizable peach hue to rich brown, vibrant pink and bold red. This introduces the term ‘Ready-to-live’, a play on ‘ready-to-wear’, embodying love, Bonito’s essence of designing pieces for real women.

Comprised of flattering designs, complementary shades and flawless fits, the brand has created three anchor lines from its own expertise: Signatures (contemporary and accessible looks that extend from feminine silhouettes to power suits), Staples (tried and tested and reliable wardrobe must-haves) and capsule collections. Today marks the release of Signatures Love, Bonito’s latest offering, featuring 30 designs and functional elements for work, weekends and beyond. The designs also enhance the Ready-to-Live features such as puffiness, ease of wrinkles, padded busts and instant length, among others.

The renewal of Love, Bonito reinforces the Ready-to-live ethos, which focuses on designing pieces for real women and their everyday lives.

Meet the women of love, Bonito

Leading this launch is a group of powerful women with their own purpose-driven stories. Love, Bonito features Korean-American actress Arden Cho, Malaysian musician Yuna, American author and artist Chanel Miller and Singaporean-American mother-daughter content creator duo Gym Tan and Mya Rose Miller. their core message of authenticity, strength and versatility.

“This milestone represents a heartfelt tribute to our Asian women community,” said Love, Bonito co-founder Rachel Lim. “Through our rebrand, we honor our rich Asian heritage and challenge stereotypes surrounding Asian women. This evolution extends to our garment design, where we not only prioritize perfecting the Asian fit, but also ensure that every garment is carefully crafted for functionality, confidence and versatility. From school drop-offs to the boardroom and date nights, our designs empower women to embrace every aspect of their lives with style and grace.

What exactly does this empowerment look like? Below, Arden, Yuna, Chanel, Gym and Mya delve into their collaboration with Love, Bonito, the Asian representation, and embrace their imperfections – while decked out in some of their favorite Love, Bonito pieces.

Arden Cho, actress and producer

Korean-American actress Arden Cho, in the custom belted Ling vest, Arden tweed jacket and Yuna custom high rise trousers. Photo courtesy of Love, Bonito

You may know actress, singer, producer and entrepreneur Arden Cho from her powerful role in the Netflix original series, Partner track, where she plays the role of lawyer Ingrid Yun. Starring in Nickelodeon’s real-life adaptation Avatar: The last airbender, the 38-year-old actress has become a household name in Hollywood. However, having grown up in a small town in Texas, Arden reflects on an arduous journey to where she is today and dreams of an equitable entertainment industry for Asian American women.

“There have been obstacles throughout my career, and I’ve heard ‘no’ more times than I can count. But I have dedicated my career to helping change the way people see Asians. They need to see us in stories to know that we exist and that we belong,” she says. “I will continue to fight the good fight to ensure that our stories are told, that our faces are seen, and of course, because I love acting and storytelling, I think it gives me a creative outlet to deal with all the sadness and the challenges to be faced. of life.”

With a back-to-boardroom style (à la Ingrid Yun, of course), you’ll put together a look inspired by Arden and wear a tone-on-tone ensemble that’s both comfortable for long days and sophisticated for impromptu meetings with the Ling belted waist, Arden tweed jacket and custom high-waisted Yuna trousers. Our favorite part of this ensemble? The ease of folding of both the waistcoat and jacket makes them a seamless option for professional women.

Yuna, musician and artist

Malaysian musician and artist Yuna, in the Rachel ruffled blazer, the Ivy satin button-up shirt and the custom high-waisted Yuna trousers. Photo courtesy of Love, Bonito

Malaysian musician and artist Yuna, a self-taught singer-songwriter, first entered the indie music scene as a teenager. Now 38 years old, the R&B singer has a legion of fans and has collaborated with industry powerhouses like Pharrell and Usher. After gracing the cover of Fashion In Singapore in 2020, she has quickly become a fashion icon in her own right, inspiring followers with her Rolodex of bold, modest looks. She recently released her album, J5.

“It’s safe to say that as an Asian Muslim woman you have to work twice as hard to get the word out about your work, and that shouldn’t be the case. I always believed I was a good songwriter and I just kept going,” she says. “When I first started my career in the US, I wasn’t sure what I was doing, and it was very lonely for me because I was culturally set in my ways and I wasn’t doing all that Hollywood stuff, so I thought my career would be short-lived. But in the end it all turned out fine. I am very proud to say that I am still the same me, with the same Asian values. I just upgraded myself professionally.”

With comfort and impact, recreate Yuna’s look for the perfect ensemble that will take you from journey to destination – or in her case, from studio to stage. With the Rachel ruffled blazer and the Ivy satin button-up shirt, Yuna’s look is the perfect mix of creative and classic. This combination earns extra points for its out-of-the-box features (details that make being active and on-the-go easy) and pockets for the multitaskers among us.

Gym Tan and Mya Rose Miller, content creators

Mother-daughter content creators Gym Tan and Mya Rose Miller in the Simone Pleated Twist Back Padded Jumpsuit, Dez Pleated Boat Neck Crop Top and Gym Pleated Column Midi Skirt. Photo courtesy of Love, Bonito

Mother-daughter content creator duo Gym Tan, 62, and Mya Rose Miller, 24, have taken social media by storm in recent years. Singapore-born Gym, a former fashion executive turned digital personality, has captivated followers with her chic yet recognizable ensembles. Gym defends the message that style, grace and beauty can exist at any age and creates looks together with her daughter Mya. Mya was born and raised in Hong Kong and has a career in luxury fashion PR. Together, Gym and Mya have created a niche for sustainable and timeless style.

“Our culture and the way many of us were raised makes it seem like we have to know our entire life trajectory as soon as we are born. But as we got older, we saw how many of our plans failed and we could expect the unexpected. If you had told us three years ago that we would be a mother-daughter duo on social media, or that I would be starting a brand new career in my 60s, we wouldn’t have believed you,” Gym muses. “There is no way to prepare for all the moments in life. The sooner we accept this, the sooner we can fully embrace them, whether they are happy, sad, exciting, hurtful or anything in between.

Get ready for a night out on the town or a date night with friends (and twins with Gym) in the sophisticated yet statement Simone pleated, quilted twist-back jumpsuit. For a softer option suitable for the tropics, opt for Mya’s Dez pleated boat neck crop top and Gym pleated midi skirt combo in a refreshing dusty lemon shade.

Chanel Miller, author

Author and artist Chanel Miller in the Ivy satin button-down shirt, Natalia fitted crew neck top and Anh pleated straight leg trousers. Photo courtesy of Love, Bonito

In 2015, Chanel Miller was sexually assaulted on the campus of Stanford University. Four years later, she published the New York Times bestseller “Know My Name,” in which she chronicled the trauma she endured and spoke about the failures of the criminal justice system. Fast forward to today, the author and artist has transformed stigmas and prejudices surrounding sexual violence. Now that she’s reclaimed her story, she’s channeling her new spark through art.

Spend the day at the museums in a carefree fit consisting of the Natalia fitted round neck top in refreshing olive green and pair it with the easy-to-wear yet sleek Anh pleated straight leg trousers. While the top provides support through the padded and body-skimming design, the pleated material of the pants combines comfort and style with ease.

Below, browse Love, Bonito’s collection of the best pieces you can get your hands on right now.

Love, Bonito’s Signatures collection is available online from their official website.