The Room Service writing agency debuts three AI Paris Hiltons

Three Paris Hiltons would be a challenge for most, but here she is – past, present and future – courtesy of AI for her new tanning product.

The first work from the new agency The Room Service by creative Rob Hirst Hermans, a rival to Maximum Effort from the well-known agencies Ryan Reynolds and Artists Equity by Ben Affleck. Hermans (left) got the ideas for the agency when 11,000 screenwriters were left at a loose end during the Hollywoood writers’ strike last year.

The Hilton effort, described as “when Barbie meets Bond,” is the work of Chuck Hayward (credits include Ted Lasso, Wandavision, Dear White People) and Glenn Boozan (Conan, I Love You America with Sarah Silverman, Home Economics, Borat Subsequent Feature Film.)

Hermans says he wants to “bring Hollywood levels of entertainment to advertising. Brands are no longer competing with other brands, but with Netflix, content creators, celebrities and TikTok feeds. Consumers want to be entertained, not sold.”

That’s where we go for spray tans.

MAA creative scale: 6.5.