Clorox’s latest sustainable product innovations

NORTHAMPTON, MA / ACCESS WIRE / April 22, 2024 / Clorox is all about building trusted brands that people love and meet their ever-evolving needs. We do this mainly by developing products that use less packaging and/or more sustainable packaging materials and leave less waste after use. Here are some of our latest product launches made with the planet in mind:

• Brita recently introduced a refillable filter that reduces plastic waste by 80% over three years compared to the standard filter. This refillable filter is compatible with almost all existing Brita systems and comes with a reusable plastic shell, so only the refills – which are made from coconut husks and can be recycled through Terracycle – are thrown away.
• Burt’s Bees has unveiled a new Lip Sleeping Mask, which contains responsibly sourced beeswax and comes in 96% recycled plastic packaging. In addition, the company has released a mango edition of its popular shea collection, including Body Oil and Hand & Body Butter, which uses shea butter responsibly sourced from women-led communities in West Africa.
• Pine-Sol has just launched a new 2x concentrated formula for both its retail and professional all-purpose cleaners. Because it now offers twice the cleaning power in a smaller bottle – 40% smaller for retail and 50% smaller for professionals – this means less plastic is used per drop of cleaning solution. Additionally, these new Pine-Sol bottles are made from a minimum of 50% post-consumer recycled plastic.
• The new Clorox Scentiva Disinfecting Mist comes with a bottle refill option to keep extra plastic waste out of the landfills. Additionally, when the shrink sleeve is removed from these bottles, these bottles are recyclable in many municipalities (according to the instructions on the bottle).

Read more about Clorox’s recent progress and impact on sustainability here.

View additional multimedia and more ESG stories from The Clorox Company at 3blmedia.com.

Contact information:
Spokesperson: The Clorox Company
Website: https://www.3blmedia.com/profiles/clorox-company
E-mail: (email protected)

SOURCE: The Clorox Company