Circular Fashion Day: what can you expect?

The second edition of the Circular Fashion Day, which was enthusiastically announced on March 22, promises to be a can’t-miss event for anyone committed to promoting sustainability and innovation in the fashion industry. Organized by the Circular Fashion Federation, this day is on the programme 26 April at the Institut Français de la Mode in Paris, comes at a crucial time when environmental urgency calls for creative and tangible responses. According to the Ellen MacArthur Foundation report, the fashion industry is now responsible for 10% of global CO2 emissions and millions of tons of textiles end up in landfills every year. In this context, circular fashion emerges as a crucial answer to reduce the environmental impact of the industry. Claire Bergkamp, ​​director of sustainable innovation at Stella McCartney, testifies: “Circular fashion represents an essential paradigm shift for our industry. It means moving from a linear model of production and consumption to a circular model in which resources are used more efficiently and waste is minimized.” As we approach this highly anticipated event, here’s what to expect.

This year the event has a prominent presence political support under the high protection of the Ministry of Economy, Finance and Industrial and Digital Sovereignty, the Ministry of Ecological Transition and Territorial Cohesion, and the Ministry of Culture. Another important pillar of this edition is the collaboration with DEFI, the financing platform for French fashion and apparel companies, which plays a crucial role in providing financial and strategic support to companies in the circular fashion sector. Central to this edition is the importance of repair, innovation and creativity in the transition to more sustainable and circular practices. Highlights include a detailed presentation of the market study conducted in collaboration with Accenture, with concrete examples of fashion companies’ repair practices, such as reusing recycled materials when creating new clothing or implementing repair and renovation programs to extend the life of products. That will be the case panel discussions, in which iconic brands will share their experiences and successes in integrating circular practices into their business models. The keynotes will highlight specific examples of innovative solutions, such as the use of blockchain to trace the origin of materials and ensure sustainability, or the development of innovative textile fibers from renewable natural resources.

Exploring the stands of members And partners of the Circular Fashion Federation, participants will have the opportunity to discover sustainable practice models offered by companies such as WeTurn, feat.coop, Authentic Material, Losanje and also Galeries Lafayettes. These will present their innovations and initiatives for more environmentally friendly fashion. WeTurn could showcase its recycling process, turning old clothes into reusable materials for new creations, while feat.coop could demonstrate the effectiveness of their collaborative platform for redistributing clothes to users. At the same time the diversity of participants will play a crucial role in enriching discussions and exchanges. Representatives from companies of all backgrounds, from luxury brands to startups, second-hand marketplaces to tech solutions providers, will be in attendance. Such diversity will enable in-depth exploration of the challenges and opportunities associated with the transition to circular fashion. As Emmanuelle Ledoux, moderator of the panel on the revival of traditional brands, highlights: “Circularity is not only an environmental necessity, but also a great opportunity for brands to rethink their economic model and relationship with consumers.“