‘Shree Ramayan Trails’ launched in Sri Lanka to boost tourism

A historic milestone in the Indo-Sri Lankan cultural and religious bond was marked yesterday (21) with the official launch of the ‘Sri Ramayan Trails’ project at Taj Samudra in Colombo, the President’s Media Division (PMD) said.

This initiative aims to strengthen the country’s tourism sector by utilizing cutting-edge technology and innovative tourism methodologies, the report said.

Under the auspices of His Holiness Swami Govind Dev Giri Maharaj, the Chief Treasurer of the famous Sri Ram Mandir in Ayodhya, and graced by Mr. Sagala Ratnayaka, Senior Advisor to the President on National Security and Chief of the Presidential Staff, the launch event was showcased a commitment to promoting deeper ties between the two nations, the PMD said.

The Sri Ramayan Trails attempts to highlight nine important locations mentioned in the epic Ramayana, spread across Sri Lanka. By offering a spiritual and cultural journey to Hindu pilgrims and travelers alike, the initiative aims to attract millions of Indian and international tourists to the country. The overarching goal is to enhance the country’s spiritual and cultural heritage while boosting the tourism sector.

In addition to providing access to these sacred sites, the project aims to provide visitors with an immersive experience by showcasing the age-old spiritual events associated with these revered shrines, brought to life through cutting-edge technologies such as Artificial Intelligence (AI), Augmented Reality (AR) and virtual reality (VR).

Every location mentioned in the epic Ramayana, from Adam’s Bridge in the Mannar Basin to Seetha Eliya in Nuwara Eliya, has been carefully chosen for inclusion in this pilgrimage.

Notable figures such as former Speaker Karu Jayasuriya, Indian High Commissioner HE Santosh Jha, former Member of European and British Parliament Niranjan Dev Adhitya, and other dignitaries graced the event with their presence.

–PMD