Travis Kelce becomes a Milk & Honey customer through the acquisition of VMG Sports

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Milk & Honey Music + Sports + Ventures has acquired VMG Sports, the boutique sports agency that is home to Kansas City tight end, three-time Super Bowl winner and Taylor Swift love interest Travis Kelce, along with 14 other NFL players.

In a deal brokered by the president/founder of Milk & Honey Luke Keller and VMG agents Adam Heller, Michael Simon, Greg Diulus And Sammy Spinathe 15 players represented by VMG Sports will join Milk & Honey’s roster of 83 clients, including Courtland Sutton of the Denver Broncos and Kamren Curl of the Los Angeles Rams.

“It is an honor to have Adam, Mike, Greg and Sammy in the Milk & Honey family,” Keller said in a press release. “VMG Sports shared the same ethos with Milk & Honey, which is a relentless commitment to advocating and creating value for the American athlete. For us it could be an athlete, an artist, a songwriter or a record producer; train our customers to be among the largest in the world.”

In his own statement, Simon said he was “extremely excited to be part of the Milk & Honey family,” while Heller said Milk & Honey was “a perfect fit for the team and our customers.”

Milk & Honey was founded ten years ago by Keller and GM and business partner Nic Warner as a boutique management company focused on songwriters, producers and artists. The company entered the sports world three years ago with Jake Presser And Rawleigh Williams alongside Dave Frank And Alex Harrow.

“Our belief in the influence of both music and sports and the important intersection between the two as an entertainment company is unwavering – this acquisition further strengthens that ethos and represents an important step in our commitment to representing a diverse selection of top talent worldwide,” said Frank.

The deal was brokered for Milk & Honey by lawyers Brian Schall, Ryan Barncastle And Rebekah Rosen of Barnes & Thornburg; Jos Joseph And Erik Russel from Big Plan Holdings; Jarrod Grubb, Woody Hartman, Jason Dobbs, Tom Fox And Andy Moats from Pinnacle Bank; And Ed Gold And Mike Berlly of Gold Business Management.