On the road: the VM & Display Show 2024

The Visual Merchandising and Display Show 2024, held on April 16 and 17 at the Business Design Center in London, showcased developments in the retail design sector through a range of innovative designs and technologies.

The event featured a diverse range of products designed to expand the potential of physical retail spaces. Known for its wide range of display items, the show floor featured the latest developments in mannequins, props, festive decorations, 3D designs, hangers and more, all tailor-made to enhance the retail environment.

Sustainability was a key focus, with many exhibitors demonstrating how environmentally friendly materials can be integrated into high-quality store designs. Products such as sustainable textiles, eco-conscious mannequins and green installations were highlighted as ways to create more environmentally responsible retail spaces.

The show also highlighted the importance of memorable shopping experiences. Exhibitors presented a variety of tools designed to meet both aesthetic preferences and functional requirements, including custom surfaces and point-of-purchase displays intended to capture consumer attention and drive sales.

🏆
The Creative Retail Awards 2024 are open for entries.

The Creative Retail Awards are much more than just an award; they represent the pinnacle of retail performance. Receiving a nomination or winning one of these awards is a testament to innovation, excellence and leadership.

www.creativeretailawards.com

The introduction of the POPAI Zone was a significant addition to the show, with a series of seminars and workshops on topics such as shopper marketing essentials, retail sustainability and digital integration in physical stores. These sessions were designed to equip participants with knowledge and strategies applicable to their business.

In addition, the program included educational seminars where industry leaders from established brands such as Shark, Primark and L’Oréal discussed the integration of sustainability and digital technologies in retail.

The BDS booth provided an interactive element where visitors could vote on window displays designed by students from the BDS Center of Excellence colleges, celebrating the innovation of emerging visual merchandisers. Hertford Regional College received notable recognition on the second day of the event.

The event provided a broad perspective on how retail environments can evolve to meet today’s consumer needs and highlighted the importance of physical retail spaces in delivering immersive consumer experiences. It provided retailers with a range of ideas and tools to increase customer engagement and operational effectiveness.

Looking ahead, the VM and Display Show will take place again at the Business Design Center on April 9 and 10, 2025, with promises of new exhibitors and further innovations in the field, continuing to support the evolution of the visual merchandising and retail design industries. .