WATCH: Bonang Matheba, menswear and print designs steal the show at South African Fashion Week

From April 18 to 20, South African Fashion Week (SAFW) in Midrand at the Mall of Africa wowed attendees with a kaleidoscope of invention, showcasing the latest trends and breakthroughs from the country’s top designers.

Fashion evolves and so do visitors; the TikTok generation is now front and center at all shows.

Watch the video here

The advantage of TikTokkers is that they do the work, have their phone stabilizers with them and make sure they record and edit every show.

A plus for the sector!

Standout moments included Biji’s La Maison, Franc Ellis’ elegant menswear and Imprint’s vibrant printed fabric designs.

However, despite the glamour, some concerns tainted the event, particularly the treatment of working journalists and media.

Biji La Maison, who designs dresses for Miss South Africa and created Zozi Tunzi’s winning Miss Universe 2019 beaded dress, had a celebrity packed catwalk, celebrity Bonang Matheba wore the showstopper (Queen B), also known for pushing boundaries, took center stage by with celebrities on the catwalk.

Biji’s showcase was a reminder to return to femininity in a world of harsher fashion trends.

READ ALSO: Who designed Zozibini Tunzi’s Miss Universe dress?

Her bold designs, combined with the star power of notable personalities, made waves both on and off the catwalk – celebrities like Thembi Seetee, Miss South Africa finalists and music legend Yvonne Chaka Chaka.

The fusion of fashion and fame captivated audiences and highlighted the brand’s commitment to innovation and inclusivity.

Meanwhile, Franc Ellis turned heads with his impeccable menswear collection. With clean lines, expert tailoring and a modern aesthetic in neutral and muted tones, Ellis redefined traditional menswear, winning praise for his attention to detail and sartorial refinement.

His collection exemplified the evolving landscape of South African fashion, combining global influences with local flair.

READ ALSO: Local fashion designer joins the fight against Covid-19 with reusable masks

Imprint, on the other hand, made a statement with its striking printed fabric designs.

Inspired by the rich tapestry of South African culture, their collection was a celebration of colour, pattern and craftsmanship.

Imprint, is a favorite of television personalities like Slee The Real Housewives of Durban.

Each piece told a story, interweaving tradition and modernity in a visually captivating way.

Despite the successes on the catwalk, the working press and media handling at SAFW raised concerns.

Organizers were criticized for their lack of hospitality, with reports that members of the press were denied basic services such as water while covering the event.

Such shortcomings remind us that behind the glamor of fashion weeks lies the importance of professionalism and respect for all participants, including the press.

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Moving forward, SAFW organizers can address these challenges and ensure that future events are creative displays and spaces that inspire collaboration and mutual respect.

As South African fashion continues to gain global recognition, events like SAFW play a crucial role in shaping the trajectory of the industry.

By uncovering diverse talents and challenging boundaries, SAFW strengthens its position as a platform for innovation and creativity, motivating both local and international audiences.