Vietnam surpasses India and Thailand to become Singapore’s largest rice supplier

According to Enterprise Singapore, Singapore’s total imports were worth almost S$112.9 million (US$82.9 million), up 23.86% year-on-year.

Vietnam accounted for S$36.15 million, following an 80.5% increase from the same period last year. India accounted for S$33.63 million and Thailand for S$33.16 million.

Vietnamese rice has become popular in Singapore, mainly due to its diverse range and plentiful availability.

In addition to high-quality white rice, Vietnam also has an 80% share of the country’s glutinous rice market and 73.3% of the fragrant rice market.

Thailand, India and Japan are the biggest competitors.

To maintain Vietnam’s position as Singapore’s top rice supplier, companies must increase promotion and marketing and keep product quality consistently high, the Vietnam Trade Office in Singapore said.

Signing a Memorandum of Understanding with Singapore to increase rice exports to that country would also be an effective strategy, it added.