Business agility solutions: Pioneering with EPAM and Commercetools

In today’s rapidly changing environment, both companies and individuals are constantly confronted with emerging technologies and business agility solutions.

EPAM Systems Inc. is a digital transformation company that has been working with commercetools GmbH for more than ten years, with a strong focus on engineering and software. EPAM partnered with commercetools in 2020 to co-found the MACH Alliance to build understanding and appreciation for the MACH paradigm and drive business transformation, said Tarek Nseir (pictured), head of digital, EMEA, at EPAM.

“The M stands for microservices. It’s about making sure that all the capabilities are componentized and available through these microservices so that you can create interoperability in different ways,” said Nseir. “The A stands for API first, which means you can connect to everything on both the front end and the back end to achieve everything you need from a flexibility perspective. The C is about being cloud native. The H, of course, has no head. And with headless, it gives companies the absolute freedom to innovate in the CX layer, without being tied to one of those more tightly coupled architectures.”

Nseir spoke with Rebecca Knight and Shelly Kramer of theCUBE Research at the commercetools Elevate event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how EPAM and commerce tools are driving digital transformation and business agility through their partnership. (*Disclosure below.)

Providing companies with advanced business agility solutions

Companies must continually evolve their ecosystems and pivot quickly to meet customer and supplier needs, making business agility essential for success in today’s landscape, Nseir explains. Composable architecture is expanding beyond commerce to enterprise resource planning and other traditional independent software vendors, with a potential future where a significant portion of technology capabilities are powered by composable architectures.

The MACH Alliance is growing, with 100 participating members, 65 of which are ISVs. According to Nseir, the introduction of new members is aimed at being more product specific.

“With MACH Alliance itself, we have just expanded the way we introduce new members to the alliance so that we can welcome specific products within a larger company, not just the company as a whole,” says Nseir. said. “This has become important because we are actually starting to see specific products across different ecosystems that are really starting to fulfill MACH’s ambition.”

Here’s the full video interview, part of SiliconANGLE and theCUBE Research’s coverage of the commercetools Elevate event:

(*Disclosure: TheCUBE is a paid media partner for the Elevate event. Neither commercetools GmbH, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over the content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE