Gwyneth Paltrow, 51, frolics on the beach in a stunning new promo for her… trends of the moment

Gwyneth Paltrow knows a thing or two about the extent of her star power as a force in marketing Goop, her wellness and lifestyle brand she founded 16 years ago.

And on Saturday the Academy Award-winning actress became her own best ad again when she posed for a new Goop promo.

In the series of four photos, the Shakespeare In Love star danced around on the beach, just meters from the incoming waves, wearing one of her new dresses, which go on sale from Sunday.

“A new G. Label collection launches tomorrow, but as always we felt our social followers deserved first prize,” read the caption on the official Goop Instagram page. ‘Shop the Hostess Dress, a feminine yet no-nonsense favorite in lightweight natural linen, before the full collection is widely expanded tomorrow. Visit link in bio for early access.”

For the cover photo, Paltrow has a satisfied look on her face as she stands next to the oncoming ocean water while subtly pulling up her dress to keep it from getting wet.

Some of the design qualities include puffy half sleeves, a fitted waist and a built-in belt.

Paltrow, 51, frolicked in the ocean waters and opted to go shoeless in front of the camera for her Goop campaign promo.

In keeping with the all-natural look and feel, the mother-of-two left her blonde locks styled long, straight and flowing down to about the middle of her back with a center parting.

There is also a photo of her walking towards the camera as she continues to walk

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