Urban exploration reimagined: the daring combination of fashion and motorcycling

In an unprecedented partnership, Huemn, a leader in creative fashion, has joined forces with iconic motorcycle manufacturer Royal Enfield to unveil ‘A Shot of Mumbai’. Inspired by the stylish Royal Enfield Hunter 350, this groundbreaking collection of clothing and helmets combines motorcycle culture with contemporary high street fashion and offers a fresh take on urban exploration.

Launched in New Delhi, the collaboration introduces avant-garde designs that integrate the Hunter 350’s signature DNA into Huemn’s bold, visually striking aesthetic. With a palette of electric blues, fiery reds and a variety of vibrant shades, each item in the collection reflects Mumbai’s eclectic art scene and its energetic urban spirit.

‘A Shot of Mumbai’ captures the essence of adventure and the thrill of exploring uncharted territories, be it fashion or life journeys on two wheels. Mohit Dhar Jayal, Chief Brand Officer at Royal Enfield, highlighted the collaboration’s commitment to celebrating creativity, self-expression and disruptive style. “This partnership not only welcomes new enthusiasts to our growing community, but does so with a flair that resonates with millennials and Gen Z worldwide,” Jayal noted.

Pranav Misra, co-founder and CEO of Huemn, shared insights into the creative process and commented: “The uniqueness of the Hunter 350 inspired us to create a collection that embodies the dynamic spirit of both brands, appealing to celebrates modern explorers and the individuality of both brands. every carrier.”

Since its debut, the Hunter 350 has become a symbol of modern urban exploration. As the most popular model in the mid-size motorcycle category over the past two years, it reflects the youthful energy and authenticity that today’s young adventurers are looking for. The bike’s design, compact and full of personality, has successfully attracted a new wave of Royal Enfield enthusiasts, proving its significant impact in redefining urban mobility.

The exclusive collection, including T-shirts, hoodies and denim, is available online at www.huemn.in while the unique helmets can be purchased through the Royal Enfield store at https://store.royalenfield.com/. This collaboration not only marks a milestone in combining lifestyle and mobility, but also sets a new trend in how fashion and motorcycling can coexist and take the urban exploration experience to the next level.