WHP Global has partnered with Agilitas Sports for Lotto in India, Australia and South Africa

Global brand management company WHP Global on Friday announced a new long-term licensing agreement to expand the Lotto brand in India, Australia and soon South Africa.

As part of the partnership, Agilitas will acquire exclusive rights to design, manufacture, promote and distribute Lotto products in these markets.

Scheduled to launch in early 2025, Agilitas plans a multi-category offering that includes footwear, apparel, accessories and sporting goods.

Distribution channels for Lotto products include D2C online channels, branded EBOs, shop-in-shops with retail partners and online marketplaces from the first year of launch. Agilitas also plans to grow Lotto’s presence through consumer engagement, marketing initiatives and partnerships with athletes and clubs.

“We are excited to begin this journey with Agilitas Sports,” said Stanley Silverstein, Chief Commercial Officer at WHP Global.

“We are impressed with the expertise of the company’s founders in the sportswear and leisure market, along with the comprehensive business model they have developed at Agilitas. Their dedicated focus on the sportswear industry and a deep belief in the promising future of India and other markets such as Australia and South Africa, is aligned with our core mission to grow the Lotto brand globally.”

The acquisition of the Lotto licensing rights comes at a crucial time as India experiences a surge in the sports performance and athleisure categories. Agilitas Sports aims to impact the entire value chain, from manufacturing to retail, with a focus on creating a vertically integrated business model.

Notably, Agilitas Sports recently acquired Mochiko, India’s largest footwear manufacturer, further expanding its manufacturing capabilities.

“We are excited to launch our first consumer brand license with Lotto. Through this licensing agreement, we will build and implement state-of-the-art manufacturing, advanced technology and design innovation for Lotto for its product development, in addition Agilitas will invest in a dedicated management team to drive the to grow the Lotto brand through product creation, design innovation, supply chain, branding, marketing and distribution channels,” said Abhishek Ganguly, co-founder and CEO of Agilitas Sports.