Why does Barcelona love the El Clásico shirt and who is Karol G?

With only seven games left in the LaLiga season 2023-2024FC Barcelona were eight points behind leaders Real Madrid when they arrived at the Santiago Bernabéu on Sunday evening for El Clasico, where the roof closed for the first time.

The Catalan side had a great opportunity to ensure their pre-season run-in becomes a real title race, but to ensure that happens, Barcelona must get the maximum number of points from their visit to the Spanish capital for the biggest match in club football. But when the match started, fans quickly noticed a new logo on the shirt, that of Karol G.

Karol G Bernabéu boost

Eagle-eyed followers on Sunday began wondering about the small change to the front of the famous one azulgrana striped shirt was standard The Spotify logo was replaced by another logo with a heart made of barbed wire and the word Karol G.

33-year-old reggaeton artist Karol G was the last to grace the Barça shirt for El Clasico, which for many is the biggest club game in global football. The Colombian follows in the footsteps of Drake, Rosalia and the Rolling Stones who have all had their logos adorned on the iconic ‘azul-grana’ Barça shirt as part of the club’s sponsorship deal with music streaming platform Spotify.

The Medellin-born star is currently one of the hottest names in the music scene and is on the South American leg of her ‘Mañana Sera Bonito‘ tour and the singer herself will grace the Bernabeu later this summer and will play four nights at the newly renovated stadium in the Spanish capital next June.

The Colombian star has received several awards and nominations, including five Including Latin Grammy Awards (including Album of the Year), one Grammy Awards, four Billboard Music Awards and three MTV Europe Music Awards.