Harry Styles invests minority stake in British fashion designer SS Daley

The ‘Satellite’ singer has invested in the British fashion designer after previous collaborations over the years

Harry Styles/YouTube

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Harry Styles is expanding his fashion portfolio.

Styles has invested a minority stake in British fashion brand Steven Stokey-Daley, it has been reported Fashion.

On Thursday, the brand made the Thin line The 29-year-old singer will invest in the company during the fall 2024 SS Daley show in Florence, Italy. Stokey-Daley debuted in September 2021 during London Fashion Week.

“It was very organic,” says Stokey-Daley, 27. “One of the nice things is that Harry approached me and made it clear that he was a fan of what we do.”

“And of course I’m a big fan of his,” the designer added.

“Harry and I have a shared vision for the future of SS Daley and we look forward to this new chapter together as we focus on the longevity of the brand and scaling the business into a modern British heritage house,” said the designer , WWD reports.

Related: Harry Styles’ best fashion moments over the years

Harry Styles/YouTube

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As a result of the singer’s investment, the designer now has the financial backing to relaunch the direct-to-consumer website and hire staff, reports Fashion. The investment also enables the support of “long-term, sustainable expansion,” Hype Beast reports.

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In 2020, after the designer graduated from the University of Westminster, he was told by a friend that celebrity stylist Harry Lambert was recruiting emerging designers via Instagram to submit their work in an effort to collaborate with him.

Shortly afterwards, the stylist contacted Stokey-Daley and asked the young designer to supply pieces. Stokey-Daley then shared pieces from his graduate collection, which were then used for Styles’ ‘Golden’ music video.

“When it came out, he completely broadened the spotlight for me,” says the designer Fashion. “There was a huge acceleration in my orders. And it just escalated from there.”

In the music video, Styles mostly wore a white long-sleeved shirt, but also showed off other creative outfits, such as a yellow bucket hat with long pants and a light blue suit jacket over a button-down and plaid pants. He also goes completely shirtless during a dip in the water.

Related: Harry Styles Explores Italy’s Amalfi Coast – In Five Different Outfits – In ‘Golden’ Music Video

After the music video, the Grammy winner was seen by fans in the cotton-linen shirt with pleats at the front and a pair of floral print Oxford bags.

The infamous ensemble the singer wore was made from curtains that Stokey-Daley’s grandmother found in a ‘charity shop’ in their hometown of Liverpool.

SSD is currently sold at Saks Fifth Avenue, Dover Street Market, Matchesfashion and Bergdorf Goodman, among others.

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