Infosum launches Data Clean Room solution with Samsung Ads Australia

This relationship allows Samsung Ads customers to maximize the performance of their data-driven advertising strategies within InfoSum’s privacy-focused environment.

As privacy regulations evolve, organizations across the region are prioritizing their own data programs, making data cleanrooms an increasingly important part of the tech stack. InfoSum’s decentralized data cleanroom technology now allows Samsung Ads advertising partners to compete with Samsung’s Smart TV footprint and through the Demand Side Platform (DSP) with a focus on data integrity.

InfoSum’s innovative privacy and security capabilities enable targeted and measurable advertising campaigns, prioritizing end-to-end protection. Thanks to the patented ‘non-movement of data’ approach, every stakeholder can help keep their own first-party data separate, in a privacy-oriented way.

Richard Knott, GM ANZ at InfoSum said: “InfoSum is delighted to partner with Samsung Ads, enabling the region’s Smart TV industry leader to leverage its advanced first-party data and deliver high-performing advertising solutions while protecting consumer privacy. This launch reinforces Samsung Ads’ commitment to delivering an effective and sustainable data strategy in a privacy-focused world. As a result, our customers can now match with the category leader and benefit from even better data-driven results.”

Alex Spurzem, managing director of Samsung Ads ANZ & SEA, explains: “The CTV landscape is evolving at such a rapid pace and more and more brands are investing in their own first-party data programs. Our collaboration with InfoSum offers them an increasingly holistic view of their target groups in a privacy-protecting environment.”