Sarawak radiates charm on VITM

KUCHING, April 22, 2024: The Malaysia Tourism Promotion Board (Tourism Malaysia) in Vietnam and the Embassy of Malaysia in Hanoi participated in the Vietnam International Travel Mart (VITM) 2024, which was held from April 11 to 14, 2024.

The Sarawak promotion, held at the International Center for Exhibition (ICE) in Hanoi, was supported by the Ministry of Tourism, Creative Industries and Performing Arts (MTCP) Sarawak, Malaysia Aviation Group, National Association of Private Educational Institutions of Malaysia (NAPEI) , Resorts World Genting, Ibis Kuala Lumpur City Center and Columbia Leisure.

The four-day event unveiled the colors of Malaysia through performances of Sarawak Cultural Dance and Sape Performance, fun quiz activities to learn more about the country, and Teh Tarik Tea Pulling Art by a Malaysian chef.

“VITM 2024 provided a valuable opportunity to promote Malaysia’s rich cultural and environmental tourism offering,” said Director of Tourism Malaysia in Vietnam, Nor Hayati Zainuddin.

Tourism Malaysia also shared updates on the latest tourism products and destinations, such as Sarawak, the largest state on the island of Borneo, also known as the ‘Land of the Hornbills’, a bird species listed in the Red Book. A treasure trove of unique experiences, Sarawak is home to pristine beauty such as Mulu Cave, home to more than 40 ethnic groups with distinct customs and customs waiting to be explored by Vietnamese tourists.

For more information about Sarawak, visit www.sarawaktourism.com

(SOURCE: Tourism Malaysia)