I’m a celebrity… Get me out of here! Proving wildly popular in its 10th season.

After four weeks of living with other celebrities and a mysterious rat in the hope of raising $100,000 for their chosen charity, the Australian public voted in record numbers to crown social media star Skye Wheatley as the 2024 I’m a celebrity… Get me out of here! winner and has the jungle crown placed on top of her head.

I’m a celebrity… Get me out of here! Highlights 2024:

Season:

• During the season, 45 million Australians reached the target.
• Total national audience increased 1% compared to 2023.
• Largest BVOD audience ever on 10 Play for I’m a celebrity… Get me out of here!..
• 172,000 BVOD viewers, an increase of 42% compared to 2023.

Launch:

• Reached 26 million Australians.
• 11 million national viewers, an increase of 1% compared to 2023.
• #2 show of the evening in total people, 25 to 54 years and 16 to 39 years.

Grand finale:

• 37 million Australians reached in Overnights.
• #1 in its timeslot in 25 to 54s and 16 to 39s.
• Largest livestream audience ever for I’m a celebrity… Get me out of here!.
• 57,000 livestream viewers, a 42% increase from the 2023 grand final.

In its 10th season, I’m a celebrity… Get me out of here! welcomed the addition of Wildlife Warrior, Robert Irwin as co-host alongside Julia Morris. Robert Irwin and Julia Morris’ on-screen chemistry and coordinated chaos won over viewers and top brands, who leveraged the pair’s star power with impactful integrations embedded in the family-friendly show.

8.45 million viewers were treated to another exciting season as celebrities faced the ultimate test of survival in the jungle and shared their personal stories around the campfire.

This season, I’m a celebrity… Get me out of here! grew its total national audience year-on-year (up 1%) and reached the largest ever BVOD audience on 10 Play (172,000 – up 42% year-on-year).

I’m a celebrity… Get me out of here! Launch reached 2.26 million Australians who eagerly tuned in to find out which celebrities entered the jungle.

The I’m a celebrity… Get me out of here! Grand finale reached 1.37 million Australians, who tuned in to watch Skye Wheatley be crowned the 2024 winner as Tristan McManus came second and Callum Hole third. The Grand Finale livestream audience was up 42% compared to 2023, reaching the largest livestream audience ever. It also beat the competition, claiming first place in its timeslot in 25 to 54s and 16 to 39s.

Daniel Monaghan, SVP Content & Programming, said: “We’re happy to see it I’m a celebrity… Get me out of here! growing year after year. This achievement is a testament to the dedication of everyone involved in delivering this compelling show to Australian audiences.

“Congratulations to Robert Irwin and Julia Morris, our celebrity partners, and our incredibly talented team at Network 10 and ITV Studios Australia, for delivering yet another excellent season.

“We are thrilled to see Skye Wheatley crowned Queen of the Jungle and are proud to donate $100,000 to her chosen charity, Bully Zero.”

Rod Prosser, Chief Sales Officer Paramount ANZ, said: “This season I’m a celebrity… Get me out of here! has been one of our most successful seasons to date.

“The market interest has been competitive and dynamic, with a plethora of innovative, creative and ground-breaking integrations with key partners such as ahm Health Insurance, Bedshed, Mahindra, McDonalds, Nature’s Own, Surf and more.

“We would like to thank our partners, sponsors and Paramount ANZ Sales and Brand Studio teams who used ingenuity, agility and creativity to bring campaigns to life this season.”

I’m a celebrity… Get me out of here! Season 10.

Available on 10 Play.

 10play.com.au/i’m-a-celebrity-get-me-out-of-here

Source: VOZ 5.0, Total TV, Seasonal reach based on 24/03/24-21/04/24, Cumulative reach, including encores, when viewed. National total audience based on season 2024 to date and the entire 2023 season. BVOD Total (7 Days BVOD + Livestream). Grand Finale audience based on nighttime, timeslot ranking based on metro nighttime, launch and season averages based on Consolidated 7.