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Indian ready-to-eat food market: a recipe for success with a CAGR of 14.8% by 2033

India Ready to Eat Food Market
India Ready to Eat Food Market

The value of the Indian ready-to-eat food market is poised to escalate from USD 440.1 million in 2023 to USD 1,749.7 million in 2033, fueled by a remarkable CAGR of 14.8% expected in the coming ten years.

Key trends shaping the landscape:

  • Health-conscious consumers: Today’s consumers are increasingly looking for healthier options that are good for themselves and the planet. This trend creates fertile ground for innovative ready-to-eat food products that meet a variety of nutritional needs.
  • Snack revolution: India’s snacking culture is booming, offering brands an opportunity to create exciting and convenient dining experiences for different occasions. This diversification will further fuel the growth of the snack and confectionery industry.

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  • Sustainability as a priority: Consumers are now considering sustainability when making purchasing decisions. This is pushing manufacturers to prioritize environmentally friendly practices and responsible sourcing throughout the supply chain. By focusing on sustainable packaging, on-pack education and minimizing environmental impact, brands can build consumer trust and loyalty.
  • Advantage “Made in India”: The sentiment to support local businesses is gaining momentum. Brands can capitalize on this by creating compelling brand stories that demonstrate their commitment to using responsibly sourced Indian ingredients, supporting local communities and celebrating the ‘Made in India’ identity. Highlighting these aspects through clear packaging labels, compelling marketing campaigns and social media initiatives will resonate deeply with consumers.

This confluence of trends presents a powerful opportunity for decision makers in the convenience food industry to:

  • Develop a product portfolio that matches health and wellness preferences.
  • Provide convenient and exciting snack options for diverse consumer needs.
  • Embrace sustainable practices throughout the supply chain.
  • Create a compelling brand story that celebrates the ‘Made in India’ identity and resonates with national pride.

By capitalizing on these trends, industry leaders can not only capture a significant share of the growing market, but also build long-term brand loyalty.

“A major factor blurring the urban-rural divide in the context of ready-to-eat food is its packaging. Rural consumers are attracted to products with small, eye-catching and bite-sized packages that fit in their pockets. The smaller sizes are easier to purchase, offer better portion control and encourage social sharing and on-the-go consumption. With strengthened distribution systems and fast trading, this market can be substantially exploited,” said an FMI analyst.

Key Takeaways from the India Ready-to-mix Food Market Report

  • The India Ready-to-mix food amassed a market size of $392.9 million in 2022.
  • The snack mix application segment accounts for a market share of 5% in 2023.
  • The modern trading segment has a share of this 3% of the market by distribution channel over the forecast period.

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Unraveling the competitive scene in the India Ready to Eat Food Market

Key players are bringing innovation to their ready-to-eat offerings to improve consumer taste, convenience, safety and mood. Moreover, to bring interesting dining experiences to consumer tastes, players are exploring global and regional flavors, textures and flavors.

The coming decade will see new mergers and acquisitions, collaborations and investments. Furthermore, improvements in food packaging and pricing are expected to positively impact the market. In this regard, easily accessible and easier to purchase smaller units of ready-to-eat food is expected to be a major trend in the Indian market.

Key Players in India Ready-to-mix Food Market

  • Mavalli Tiffin Room (MTR)
  • GITS food products Pvt Ltd
  • Indian Tobacco Company (ITC)
  • Kohinoor food and Priya food
  • Others

Recent developments in the Indian ready-to-eat food market

  • In July 2023, as the focus shifted to millets in light of the International Year of Millets-2023, the CFTRI launched eight new products formulated from millets. Some of the products launched in the market include small millet puttu podi, finger millet semolina, ragi based RTE malted weaning food and instant finger millet khichdi dal.
  • In November 2021, ITC unveiled ready-to-eat and ready-to-eat breakfast products under the household brand “Aashirvaad”. The basic products for breakfast are suji, rawa and vermicelli. In the future, the company will also introduce poha, dalia and millet grains. Some of these categories have significant scope and the bandwidth to generate good margins.

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Market share

By application:

  • Snack mix
  • Desert mix
  • Curry makers

By distribution channel:

  • Modern trade
  • Kirana stores
  • Online retailers
  • Other distribution channels

Author

Sneha Varghese (Senior Consultant, Consumer Products & Goods) has over six years of experience in the market research and consulting industry. She has worked on more than 200 research assignments related to consumer retail goods.

Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business activities, technology projects and driving successful implementations. She has helped create insightful, relevant analysis of food and beverage market reports and research, incorporating the research perspective of the consumer market, retailers and manufacturers. She has also been involved in several bulletins in food magazines and newspapers.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Recipient and Member of the Greater New York Chamber of Commerce) provides deep insights into the driving factors driving demand in the market. FMI is the leading global provider of market information, advisory services, consultancy and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial and Chemical markets. With a vast team of approximately 400 analysts worldwide, FMI offers global, regional and local expertise on diverse domains and industry trends in more than 110 countries.

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