The role of green data centers in building a sustainable digital ecosystem, ET EnergyWorld

A rising tide of sustainability has reshaped the technology industry. Environmental concerns from consumers and investors are pushing companies to adopt “green IT” practices. The rising demand for green data centers is an example of this trend, with the global green data center market estimated to grow by 15.99% by 2029. It is no exaggeration to say that data centers are the beating heart of today’s data-driven economy. However, the energy needs of these centers are enormous, with the International Energy Agency (IEA) estimating that they contribute around 1-1.5% of global electricity consumption.Meaning of data centers:

In terms of data infrastructure, traditional data centers have long been synonymous with excessive energy consumption and environmental degradation. However, green data centers indicate a paradigm shift towards environmentally conscious practices, using renewable energy sources, intelligent cooling systems and advanced AI-driven technologies to optimize efficiency and minimize the carbon footprint. In the face of increasing pressure to reduce carbon emissions and tackle climate change, green data centers act as beacons of innovation and embody our commitment to environmental sustainability. Green data centers differ from traditional energy-hungry data centers and offer a more sustainable path with a host of benefits. They prioritize energy efficiency, deliver cost savings and strengthen brand image, attracting environmentally conscious customers. With stricter energy regulations on the horizon, green data centers are positioning companies for compliance and carbon footprint reduction. At the heart of this transformation lies the potential of artificial intelligence (AI). AI-powered insights are revolutionizing data center operations, enabling proactive energy management and optimizing performance. Using AI, green data centers can operate efficiently, minimizing environmental impact and maximizing benefits. The transition to a sustainable data infrastructure requires a comprehensive strategy that includes technological innovation, operational excellence and corporate responsibility. Key initiatives include:

Implementing green data centers:

Implementing Green Data Center practices requires a holistic approach that encompasses various aspects of design, operation and management. Here are several ways to implement green data center initiatives:

– Embracing AI-driven efficiency: Leveraging AI algorithms to optimize resource allocation, workload distribution and energy consumption, improving operational efficiency and reducing carbon footprint.

– Investing in renewable energy sources: Switching to renewable energy sources, such as solar, wind or hydropower, can help reduce dependence on fossil fuels and lead to lower CO2 emissions. The Government of India has also promoted the use of renewable energy through financial subsidies such as Central Financial Assistance (CFA), which covers part of the project costs for installing solar, wind, biomass or other renewable energy systems.

– Optimization of cooling: Traditional air conditioning consumes a significant amount of energy. Implementing strategies such as using outside air for cooling where possible and exploring water-efficient cooling technologies such as evaporative cooling can minimize the energy used by data center cooling technology. Additionally, water-based liquid cooling provides superior heat transfer, dramatically reducing energy requirements.

– Smart monitoring and management: Organizations can invest in Data Center Infrastructure Management (DCIM) software as it provides real-time insight into energy consumption, allowing continuous monitoring and optimization of cooling and power distribution.

– Circular Economy Principles: Implementing responsible e-waste management strategies and fostering partnerships with certified e-waste recyclers can help organizations ensure proper disposal and potential reuse of materials.

As we celebrate World Earth Day, let us reaffirm our commitment to environmental responsibility and sustainable development. By embracing the principles of Green Technology and harnessing the transformative potential of AI, we can pave the way for a smarter, more sustainable future, one where technology and environmental sustainability align to drive growth and progress for generations to come . Let’s embark on this journey together towards a greener and more resilient digital ecosystem, ensuring that our actions today lay the foundation for a better tomorrow.

(This piece was written by Amit Luthra, Managing Director – India, Lenovo Infrastructure Solutions Group (ISG))

Join the community of over 2 million industry professionals

Subscribe to our newsletter and receive the latest insights and analysis.

Download the ETEnergyworld app

• Receive real-time updates
• Save your favorite articles

Scan to download app